ICT Media

The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations

  • ACC899
  • 274 Pages
  • October 2013
  • ICT Media

Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. This sector analytics report presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.


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