Published by Canadean, East Europe Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.
Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the 24 individual beverage categories
Canadean's East Europe Beverage Forecasts includes data tables for 18 markets in East Europe.
Supporting text for 18markets.
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Uncertain economic conditions, restrictive legislation and difficulties of domestic operators are all factors hampering growth in many East European beer markets. Overall the outlook for beer is for stable consumption, with at best some markets enjoying low single-digit growth, alongside the emergence of more budget and new flavour-mix offerings, or high interest sport events.
What are the key drivers behind recent market changes?
An easing of the economic situation in many East European markets during the forecast period should encourage further consumer spending and activity by the multinationals.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.