ICT Media

Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics

  • ACC897
  • 161 Pages
  • April 2013
  • ICT Media

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.



Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.


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