Consumer Goods

Deodorant Market in the US 2015-2019

  • TEC353528
  • 64 Pages
  • November 2015
  • Consumer Goods
About deodorant
Deodorants fall under the broad category of cosmetics. They are categorized into four different variants based on its physical appearance: sprays, roll-on, sticks and solid deodorant, and other deodorants (includes wipes, gels, and creams). Deodorants act as antiperspirant products and are considered as a drug by the US FDA. They contribute only 4.13% to the cosmetics market revenue in the US.

Technavio's analysts forecast the deodorant market in the US to grow at a CAGR of 5.62% over the period 2014-2019.

Covered in this report
The report covers the current scenario and the growth prospects of the deodorant market in the US for 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of various deodorants, which include:
Deodorant sprays
Roll-on deodorants
Sticks & solid deodorants
Other deodorants (cream, gel, pumps, and wipes)

Technavio's report, Deodorant Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the deodorant market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendors
Henkel
Kao Corporation
L'Oral
Procter & Gamble

Other prominent vendors
Beiersdorf Global
Church & Dwight
Helen of Troy
Kao USA
Reckitt Benckiser
Tom's of Maine

Key market driver
Increased demand for antiperspirant products
For a full, detailed list, view our report

Key market challenge
Adverse health effects
For a full, detailed list, view our report

Key market trend
High demand for organic and natural products
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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