Consumer Goods

Dairy Market Insights Report Morocco : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets

  • CAN88834
  • 88 Pages
  • May 2014
  • Consumer Goods
Summary
Annual Dairy Market Insights: Morocco report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Moroccan dairy market, providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
Overall performance for Dairy categories in the Morocco market indicates moderate growth, with a promising period of growth and investment forecast for all but one category. Key factors affecting the market in Morocco include:
Improved consumer purchasing power has helped the dairy market grow by 4% over all, especially thanks to the strong performance of the white milk and spoonable yogurt categories, both achieving in growth with the market
Investment into infrastructure by the Danone Group subsidiary, Centrale Laitiere, promises to provide a strengthened distribution network, expanding territories into rural areas where unpackaged milk is still primarily consumed
Ambient dairy drinks have seen an increase in consumption owing to the benefits associated with price as well as life expectancy of the product, in spite of public perceptions surrounding the better, fresher taste associated with chilled products
Illegal cross-border trade remains a factor in the market due to strict laws surrounding the import of dairy products in order to satisfy the increasing consumer demands

Synopsis
This report offers a comprehensive and detailed analysis of the dairy drinks and food market in Morocco, with data information and market forecasts. The report identifies the key market drivers across all major dairy drinks and food categories. In particular, this reports provides in-depth analysis for the following:
Analysis across the market, being able to split this performance by volume and value across both Brand and Company levels
Forecasted data supported by narrative composed by consultants based within the market, providing relevant context and insight
Several new categories, especially those pertaining to dairy foods, allowing granularity specific to individual categories, such as Butter & Other Dairy Fats, Cheese and Spoonable Yogurt
Significant activity in the dairy industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news
Identification of new products , detailing owners, operators and branding

ReasonsToBuy
Designed for clients who wish to understand the latest trends in the Moroccan dairy industry and want more detailed data and analysis

Canadeans Moroccan Annual Dairy Market Insights report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Morocco

In the current climate of economic uncertainty and market volatility, companies need to know about more than just data

This report provides a complete overview of all commercial dairy consumption trends, the latest market developments and an economic mood indicator
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