Food & Beverages

Craft Beer Market in the US 2015-2019

  • TEC337186
  • 64 Pages
  • October 2015
  • Food & Beverages
About craft beers
Craft beers are flavored beers brewed in microbreweries or small, independent, and traditional breweries. Small breweries are those that produce less than 6 million barrels of beer annually, while independent breweries are those where not more than 25% of the brewery is owned and managed by an alcoholic beverage company. Traditional breweries are those breweries where 50% of the volumes of beer produced are malt beers that use high-quality ingredients. Craft beers have distinctive tastes as compared to regular beers made of various flavors and ingredients. These beers are manufactured and served fresh in bottles, cans, and kegs.

Technavio's analysts forecast the craft beer market in the US to grow at a CAGR of 18.3% and 16.72% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report
This report covers the present scenario and the growth prospects of the craft beer market in the US for the period 2015-2019. To calculate the market size, this report includes revenue generated from the sales of the following craft beer:
IPA (India pale ale)
Seasonal
Pale ale
Amber ale
Amber lager
Wheat
Bocks
Fruit beer
Others (other pale lagers, brewpub exclusive)

It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the craft beer market in the US. The market share of vendors is calculated on the basis of the sales of craft beer from supermarkets, drugstores, mass market retailers, convenience stores, clubs, and other retail chains. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market.

Key vendors
D.G. Yuengling
New Belgium Brewing
Sierra Nevada Brewing
The Boston Beer
The Gambrinus

Other prominent vendors
Anheuser-Busch
Bells Brewery
Brooklyn Brewery
Craft Brew Alliance
Deschutes Brewery
Dogfish Head Craft Brewery
Duvel Moortgat
Harpoon Brewery
Lagunitas Brewing
Matt Brewing
MillerCoors
Minhas Craft Brewery
Oskar Blues Brewing
Stone Brewing

Market Driver
Changing consumer tastes and preferences
For a full, detailed list, view our report

Market Challenge
Lack of awareness about craft beer
For a full, detailed list, view our report

Market Trend
Growing canned craft beer production
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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