Healthcare

Consumer Trends in the Fragrances Market in the US, 2011

  • CAN70375
  • 60 Pages
  • March 2012
  • Healthcare
Synopsis
This report provides the results for the Fragrances market in the US from Canadeans unique, highly detailed and proprietary survey of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories:Female Fragrances, Male Fragrances and Unisex Fragrances.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Summary
Why was the report written?
Marketers in the Fragrances market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the retail market has been characterized by an increased amount of discount and own-brand products. Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The survey based data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
ReasonsToBuy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the size of the prize when targeting these consumer trends in each category covered.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Drug-Device Combination Products Market (Product types, Application and Geography) - Size, Share, Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2014 - 2020

According to the U.S. Food and Drug Administration (FDA), a combination product is defined as, Two or more separate products packaged together in a single package or as a unit ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Breast Imaging Equipment Market (Product Types and Geography) - Analysis, Market Size, Application Analysis, Regional Outlook, Competitive Strategies and Forecasts, 2013 to 2020

Breast imaging is a technique which is used to obtained high resolution visualization of breast and breast related diseases. Breast cancer is the most common cancer found in women. Breast ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Americas Clinical Chemistry Analyzer Market - Opportunities and Forecasts, 2014 - 2019

A clinical chemistry analyzer is used to determine concentration of metabolites, proteins, sugars, and electrolytes in samples of bodily fluids, such as plasma, serum, urine, and others. It is a ...

July 2017  |   Price:$ 3390    | Pre Book Price:$ 3390

Read More >>

Global Kidney Fibrosis Treatment Market (Type of therapeutic, Location of therapeutic, and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation, and Forecast, 2014 - 2021

Fibrosis is the body process in which excess fibrous connective tissue is formatted in the organ or tissue in repetitive way. Fibrosis may be resulted by specific injuries or diseases. Kidney fibrosis is the common pathway for the chronic kidney disease (CKD) or end-stage kidney diseases (ESRD).

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Top 10 Pediatric Healthcare Market - Industry Overview, Analysis, Global Share, Growth, Trends, Opportunities and Forecast 2012 - 2020

Pediatric healthcare is dealing with the treatment of child related diseases, their development and care. Children often suffer from respiratory, gastrointestinal and other chronic disease because of lower immunity. The ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Mannequin-Based Simulation Market - Opportunities and Forecasts, 2014 - 2020

Popularity of simulation technologies and rising demand for less invasive treatment are driving the world mannequin based simulation market. However, lack of sufficient funds have hindered the growth of the market to a greater extent. Moreover, increasing focus on patients safety is anticipated to create greater opportunities.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>