Healthcare

Consumer Trends in the Feminine care Market in Italy, 2011

  • CAN71933
  • 96 Pages
  • March 2012
  • Healthcare
Synopsis
This report provides the results for the Feminine Care market in Italy from Canadeans unique, highly detailed and proprietary survey of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Detailed category coverage is provided, covering the Sanitary Pads, Internal Cleansers, Pantiliners and Shields, Tampons and Womens Disposable Razors and Blades markets

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Summary
Why was the report written?

Marketers in the Feminine Care market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the feminine care market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the retail market has been characterized by an increased amount of discount and own-brand products. Most of the feminine care products such as Sanitary Pads, Internal Cleansers, Pantiliners and Shields, Tampons and Disposable Razors and Blades are considered essential items and therefore consumption patterns have not been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
ReasonsToBuy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the size of the prize when targeting these consumer trends in each category covered.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Asian Revenue Cycle Management (RCM) System Market - Opportunities and Forecasts, 2015 - 2020

Revenue cycle management (RCM) system is used for tracking financial records in healthcare facilities. The system includes tracking from registration and appointment to final payment of services. It integrates business ...

July 2017  |   Price:$ 2850    | Pre Book Price:$ 2850

Read More >>

World Prepacked Column Market - Opportunities and Forecast, 2014 - 2020

Prepacked columns are ready-to-use columns for chromatography testing, which are standardized high-performance bioprocessing columns prepacked with a range of bioprocess media. It is used in several chromatographic applications, such as ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Chiral Separation Column Market - Opportunities and Forecasts, 2015 - 2020

Chiral separation column is a technique in which two enantiomers of the same compound with different affinity are separated. The chiral separation is significant, because most of the bioorganic molecules ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Gas Chromatography Market - Opportunities and Forecasts, 2015 - 2020

Gas chromatography (GC) is a type of chromatography used for analyzing and separating compounds that can vaporize without decomposition. It is used to test purity of a substance and separating ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Asian Advanced Wound Care Market - Opportunities and Forecast, 2015 - 2020

Advanced wound care comprises products that are used to treat acute and chronic wounds, such as ulcers, burns and post-operative wounds. The advanced wound care products such as film and ...

July 2017  |   Price:$ 3390    | Pre Book Price:$ 3390

Read More >>

North American Radiology Information System Market - Opportunities and Forecasts, 2015 - 2020

Radiology information system (RIS) is computerized database management system to manage medical imagery and associated data. RIS enable users to store, edit, modify, and retrieve data related to radiology from ...

July 2017  |   Price:$ 3390    | Pre Book Price:$ 3390

Read More >>

2017 © Copyright Big Market Research

View Pricing >>