Food & Beverages

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market

  • CAN87195
  • 56 Pages
  • June 2014
  • Food & Beverages

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 20082018 for Spain and nine other countries to give a global context
The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
Examples of international and Spanish-specific product innovation targeting key consumer needs
Summary
Indulgence is the leading motivational factor in the Spanish Confectionery market
The Chocolate category accounts for over half of the Spanish Confectionery market
Spanish men are marginally over-consuming Confectionery compared to women
Spanish consumers follow heavy frequency consumption of Confectionery products
Spanish consumers dont prioritize ethical concerns in their Confectionery consumption
Consumers demand a range of products to reflect their personal taste and preferences
Consumers are willing to pay more for more indulgent offerings
ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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