Consumer Goods

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Fragrances Market

  • CAN132512
  • 70 Pages
  • September 2014
  • Consumer Goods
Summary
Understanding Consumer Trends and Drivers of Behavior in the Russian Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The Russian Fragrance market, currently valued at RUB 81.2 billion, is forecast to register high growth over the next five years
- The market is dominated by the Female Fragrances category
- Men and Kids and Babies are more likely to under-consume, while women and Pre-Mid-Lifers are primarily over-consuming in the Russian Fragrance market
- Traditional stereotypes are changing and this causes a shift in consumers' consumption behavior. For example, men were seen as opting for a limited range of fragrances, if any; however, increasingly they look for differentiation and novel scents
- The shift of women's identity from being family-centered to be distributed between family, professional achievements, and personal hobbies, will be observed via both more sophisticated and complex feminine packaging, as well as packaging with masculine elements, such as straight lines and darker colors

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Russia Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

- Key consumer demographic groups driving consumption within the Russian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Identification of substitutes to Fragrances and how these alternatives are performing in the market.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and India-specific product innovation targeting key consumer needs.

ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

Global Smart Devices Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Smart Devices are devices that perform various smart functions such as health monitoring, people tracking, driving directions, etc. Apart from smart TVs, most of these wearable devices can be worn ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

World Leather Goods Market - Opportunities and Forecasts, 2014 - 2020

Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

July 2017  |   Price:$ 4995    | Pre Book Price:$ 4995

Read More >>

2017 © Copyright Big Market Research

View Pricing >>