Food & Beverages

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Confectionery Market

  • CAN87732
  • 57 Pages
  • May 2014
  • Food & Beverages

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the German Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Understanding Consumer Trends and Drivers of Behavior in the German Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 20082018 for the Germany and nine other countries to give a global context
The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
Examples of international and Germany-specific product innovation targeting key consumer needs

Summary
A desire for indulgence is the key motivation for choosing Confectionery products in Germany
Chocolate is the leading category in the German Confectionery market, with a share of 61.3%
Germans are heavy frequency consumers of Confectionery products
Women over-consume Confectionery products compared to men
Despite developed organic and Fairtrade sectors in Confectionery, consumers are not driven by ethical concerns alone
German consumers are looking to Confectionery products in order to relax and unwind
Manufacturers should develop multi-line product ranges to meet diversified personal needs and dietary choices

ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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