Consumer Goods

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market

  • CAN132513
  • 70 Pages
  • September 2014
  • Consumer Goods
Summary
Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The French Fragrances market is dominated by the Female Fragrance category
- Women and Older Consumers enjoy the most Fragrance occasions in France on an annual basis
- Men and Kids and Babies are more likely to under-consume while women and Older Consumers are primarily over-consuming in the French Fragrance market
- The rise of women in the workplace, in addition to growing knowledge of grooming routines among men, will result in both men and women needing a range Fragrances for different occasions

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

- Key consumer demographic groups driving consumption within the French market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- Market value and volumes over 2008-2018 for France and nine other countries to give a global context
- The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Identification of substitutes to Fragrances and how these alternatives are performing in the market
- Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future
- Examples of international and France-specific product innovation targeting key consumer needs

ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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