Food & Beverages

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market

  • CAN88771
  • 56 Pages
  • July 2014
  • Food & Beverages
Summary
Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- Ice Cream consumption in China is driven by the pursuit of quality
- Chinese consumers are not driven to seek healthier Ice Cream offerings
- Consumers look to Ice Cream to help them meet their life stage needs across an aging Chinese population
- Chinese consumers seek Ice Cream with a trustworthy reputation
- Consumers in China are not motivated to buy products for ethical attributes alone

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- Market value and volumes over 2008-2018 for France and nine other countries, to give a global context

- The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future

- Examples of international and China-specific product innovation targeting key consumer needs

ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Ice Cream consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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