Food & Beverages

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market

  • CAN87067
  • 56 Pages
  • June 2014
  • Food & Beverages

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
Market value and volumes over 20082018 for China and nine other countries to give a global context.
The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
Examples of international and China-specific product innovation targeting key consumer needs.
Summary
Age-specific Confectionery products are a growing phenomenon in the Chinese Confectionery market that support health concerns of different age groups
Consumers aged above 45 years are under-consuming Confectionery products in China
The busy lifestyles of Chinese consumers will further the need for Confectionery suited to on-the-go consumption
Manufacturers, marketers, and retailers need to consider targeting experience seeking and the growing health-conscious Chinese population, in order to secure further custom and their position in the market
ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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