Consumer Goods

Consumer Attitudes and Online Retail Dynamics in Brazil

  • CAN99810
  • 69 Pages
  • August 2012
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Scope
Understand consumer behaviour and the online trends in Brazil.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in Brazil is the result of Canadeans extensive market research covering the online retail industry in Brazil. It provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazils online retail value chain and for new companies considering entry into Brazil online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Brazil online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
A unique feature in Brazil online retail market is the popularity and success of traditional mailorder businesses to adapt to online retail.As a result, companies compete with physical store retailers in markets previously considered incompatible with the online retail format.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumer behaviour have affected the online retail sector for different product categories.

ReasonsToBuy
Data security and user friendly sites are major concerns among online shoppers in Brazil

Poor telecommunication and poor infrastructure are the maindrawbacks for online retailing in Brazil.
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