Consumer Goods

Consumer Attitudes and Online Retail Dynamics in the US

  • CAN64034
  • 59 Pages
  • July 2012
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Scope
Understand the consumer behavior and online trends in the US.

Understand which products will be the major winners and losers in the coming years.

Learn from best practices approaches outline in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in the US is the result of Canadeans extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the USs online retail value chain and for new players considering entry into the US online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the US online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Due to the immense popularity of online retail purchases among US consumers, traditional retailers such as Wal-Mart and Dell have adopted online retail outlets as well. This can be witnessed by the fact the online retail landscape is dominated by a large number of multichannel retailers, engaged in mass merchandise retail, as well as specialized in the sale of apparel, homeware, stationery, and electronics. However, pure-play retailers lead the market in terms of revenues, with Amazon taking the lions share of the market, generating online product revenues of USD 42 billion in 2011, 21.0% of online retail sales in the country.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period on their discretionary spending, and retail markets have been no exception. Whilst country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers behavior have affected the online retail sector for different product categories.

ReasonsToBuy
The US lags behind a number of Western European and Asian countries in terms of broadband adoption and speed. According to the OECD, the US ranks 15th for broadband penetration, and 18th in terms of average advertised broadband download speed.
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