Consumer Goods

Consumer Attitudes and Online Retail Dynamics in the US, 2013

  • CAN61139
  • 24 Pages
  • July 2013
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future.
Scope
Understand the consumer behavior and online trends in the US

Understand which products will be the major winners and losers in the coming years

Learn from best practices approaches outline in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in the US, 2013 is the result of Canadeans extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the USs online retail value chain and for new players considering entry into the US online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the US online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
The retail industry in the US has transformed significantly in the past few years, with physical stores shutting down across the country and more consumers shopping online. There has been a tremendous change in consumer buying behavior as they now have a wide range of products, brands, and channels to choose from. In a sea of choices, consumers are leveraging technology and are becoming more and more tech-savvy, with increasing usage of mobiles, internet and social media in the shopping process.

What are the key drivers behind recent market changes?
The practice of show rooming, or screening a product in a retail store and then purchasing it online, and web rooming, or screening a product online and then buying it in a retail store is becoming increasingly common. According to an Accenture survey, around 73% of consumers surveyed, had participated in the practice of show rooming at least once in the last six months, while 88% have been web rooming.
ReasonsToBuy
The Marketplace Fairness Act of 2013 passed by the US Senate proposes to collect sales tax from online retailers who sell more than $1 million in products annually.

Online retailing saw a big event in 2012, with Cyber Monday being recorded as the biggest online shopping day in US history. The proposed sales tax on online shopping is expected to affect the online retailing market,

The major focus of the retailer is to create a unified shopping experience for the customer by integrating their online and offline shopping channels.
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