Consumer Goods

Consumer Attitudes and Online Retail Dynamics in the China, 2013

  • CAN60632
  • 24 Pages
  • September 2013
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering factors that drive online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Scope
Understand the consumer behaviour and online trends in China.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of the economic recession and its recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in China, 2013 is the result of Canadeans extensive market research covering the online retail industry in China. It provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across Chinas online retail value chain and for new companies considering entry into Chinas online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Chinas online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Online retailing in China has been dominated by the C2C segment, which achieved a market share of 67.7% by 2012. However, B2C retailers are increasing rapidly. According to IEC tracker, B2C recorded a 74.4% year-on-year increase, which is 2.4 times the rate of increase of C2C. Alibaba groups Tmall lead the B2C segment of the market with a share of more than 50%.

What are the key drivers behind recent market changes?
Major online retailers are working on building better logistics services and are expanding their reach to customers by implementing multi-channel strategies.
ReasonsToBuy
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