Consumer Goods

Consumer Attitudes and Online Retail Dynamics in Mexico

  • CAN64033
  • 67 Pages
  • July 2012
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Scope
Understand the consumer behavior and online trends in Mexico.

Understand which products will be the major winners and losers in the coming years.

Learn from best practices approaches outline in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in Mexico is the result of Canadeans extensive market research covering the online retail industry in Mexico. It provides the magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexicos online retail value chain and for new players considering entry into the Mexican online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Mexican online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Mexicans show a strong preference towards shopping at local online retailers. According to AMIPCI, nearly half of the respondents in 2011 showed a strong preference of purchasing products from Mexican sites only, up from 40% in 2010. Of the leading online retailers in the country, multi-channel retailers account for a significant amount of the Mexican market and a limited number of pure-play online retailers operate in the country

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers behavior have affected the online retail sector for different product categories.

ReasonsToBuy
Despite having the 12th largest internet population worldwide, and the second largest in Latin America, Mexico suffers from low online user penetration

The Mexican business-to-consumer (B2C) e-commerce market is dominated by travel purchases, commanding nearly 70% of the total e-commerce value
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