Consumer Goods

Consumer Attitudes and Online Retail Dynamics in Germany

  • CAN64032
  • 76 Pages
  • July 2012
  • Consumer Goods
Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Scope
Understand the consumer behavior and online trends in Germany.

Understand which products will be the major winners and losers in the coming years.

Learn from best practices approaches outline in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
Consumer Attitudes and Online Retail Development in Germany is the result of Canadeans extensive market research covering the online retail industry in Germany. It provides the magnitude, growth, share, and dynamics of the online retail market in Germany. It is an essential tool for companies active across Germanys online retail value chain and for new companies considering entry into the German online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the German online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
A unique feature in the German online retail market is the popularity and success of traditional mailorder businesses to adapt to online retail. As a result, companies compete with physical store retailers in markets previously considered incompatible with the online retail format.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumer behavior have affected the online retail sector for different product categories.

ReasonsToBuy
A significant factor in the low growth of m-commerce is that some retail sites are incompatible with smart phones and are not very user friendly or secure.

Low broadband speed is one of the drawbacks for online shopping as retailers cannot provide rich content and video describing the products, which make the site user friendly.
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