Food & Beverages

Consumer And Market Insights: Wine Market In Turkey

  • CAN424723
  • 43 Pages
  • March 2016
  • Food & Beverages
Summary
Stable economic growth along with a large young population base will drive the Wine market in Turkey. Still Wine is the largest category in value terms while the Fortified Wine is forecast to register fastest growth during 2015-2019.

Key Findings
The Wine market in Turkey will register high growth in value terms during 2015-2019.

Hypermarkets and Supermarkets is the leading distribution channel in the Turkish Wine market in 2014.

Glass is the predominantly used packaging material accounting for 97.8% share in 2015.

Selection and Inci Damlasi are the popular brands in the Wine market in Turkey.

Synopsis
Canadeans Consumer and Market Insights report on the Wine market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board and others; container data for: Bottle, Bag-in-Box and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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