Food & Beverages

Consumer and Market Insights: Wine Market in Philippines

  • CAN308684
  • 57 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Wine Market in Philippines report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Increase in GDP per capita and a large proportion of younger demographics will drive growth in the Wine market

- Of the three Wine categories analyzed categories analyzed, Still Wine will be the largest growing category with 94.3% share and Sparkling Wine is registered as the fastest growing category at a CAGR of 6.0% during 2014-2019

- In the Filipino Wine market, Hypermarkets and Supermarkets is the leading distribution channel which accounted for 34.9% share of the volume sales of Wine and Spirits market

- Glass is the predominantly used as a packaging material which accounted for 96.4% share in the market

- Novellino with 26.2% share, is the leading brand in Sparkling Wine category

Synopsis
The report on the Wine and Spirits sector in Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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