Food & Beverages

Consumer and Market Insights: Wine in Mexico

  • CAN730834
  • 49 Pages
  • August 2016
  • Food & Beverages
Summary
The Mexican Wine market registered a high growth during 2010 - 2015 primarily driven by large population base of young consumers and marginal appreciation of Mexican Peso against US$. The Still Wine category is assessed to be the most contributing and fastest growing market followed by sparkling Wine and Fortified Wine, respectively during the same period. On-trade transaction and Food and Drinks Specialist have been analyzed to be the key distribution channels in the market.

Key Findings
-Of the three categories analyzed, Still Wine will be largest as well as fastest growing value category, registering a CAGR of 9.6% during 2015-2020

-The Wine market in Mexico account for nearly one-fourth of the overall Wine and Spirits sales in 2015

-Bacardi Limited and La Madrilea S.A. are the leading market players in the country

-The use of Stopper closures is forecast to grow at a CAGR of 10.7% during 2015-2020

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board; container data for: Bottle, Carton and Bag-In-Box

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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