Food & Beverages

Consumer and Market Insights: Wine Market in Malaysia

  • CAN308681
  • 56 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Wine Market in Malaysia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Malaysian Wine market is a high growth market with more than 7% value and volume growth expected in 2014-2019.

- Still Wine will remain the largest consumed category while Fortified Wine will be the fastest growing category, registering a CAGR of 14.5% during 2014-2019.

- Rising millennial Generation consumers entering the legal age of drinking will drive the demand for Wine.

- On-trade sales leads the distribution in the Malaysian Wine market and it accounted for 60.7% of volume distribution of Wine in 2014.

- The use of Glass and Bottle for Wine is forecast to grow at a high CAGR of 6.8% during 2014-2019, indicates the rise in wine consumption in Malaysia.

- Malaysian consumers look for new experiences through the consumption of Wine.

- Young Malaysian consumers are increasingly preferring Wine to other alcoholic beverages.

Synopsis
The report on the Wine sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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