Food & Beverages

Consumer And Market Insights: Wine Market In Italy

  • CAN424720
  • 46 Pages
  • March 2016
  • Food & Beverages
Summary
Italys Wine market is forecast to grow at a low rate in both value and volume terms during 2015-2019. Still Wine has the highest volume share in Italys Wine market while the Sparkling Wine category will gain market share in value terms during 2015-2019. Stopper is the preferred closure type used in Italys Wine market.

Key Findings
The Sparkling Wine category is forecast to register fastest growth in value terms during 2015-2019.

Hypermarkets and Supermarkets leads the distribution for all categories in the Wine market.

Glass is the preferred packaging material used in the Italian Wine market.

Tavernello is the leading brand in the Still Wine category.

Synopsis
Canadeans Consumer and Market Insights report on the Wine market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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