Food & Beverages

Consumer and Market Insights: Wine Market in Chile

  • CAN308675
  • 56 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Wine Market in Chile report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Chile is one of the fastest growing economies in Latin America and the macroeconomic parameters indicates growth in the medium and long term

- Chiles Wine market is forecast to grow at a lower rate in value terms during 2014-2019 compared to 2009-2014

- Rising prices of alcoholic beverages has resulted in consumers choosing better value for money products

- The Fortified Wine category is forecast to be the fastest growing category with a CAGR of 3.7% during 2014-2019

- Wine accounted for 79.0% of Wine and Spirits sales in Chile in 2013

- Stopper and Screw Top are the preferred closure types in Chiles Wine market

Synopsis
The report on the Wine sector in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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