Food & Beverages

Consumer and Market Insights: Syrups and Spreads Market in Venezuela

  • CAN420824
  • 55 Pages
  • February 2016
  • Food & Beverages
Summary
The Venezuelan Syrups and Spreads is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015. Large proportion of young population and increasing demand for the consumer packaged goods will drive demand for Syrups and Spreads products in the country.

Key Findings
-Of the five categories analyzed, Syrups will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020

-Kids accounts for nearly one-third of Jams, Jellies and Preserves consumption in Venezuela

-Convenience Stores is the leading distribution channel accounting for nearly half of the overall Syrups and Spreads distribution

-Though Jar will continue to be the most commonly used container type, the use of Bottle will grow at a higher rate than other container types during 2015-2020

-The Syrups and Spreads market in the country is highly competitive and is led by players such as Alimentos Nina C.A. and Artisanal Producers

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2015-2020

-Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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