Food & Beverages

Consumer and Market Insights: Syrups and Spreads market in Turkey

  • CAN420821
  • 76 Pages
  • February 2016
  • Food & Beverages
Summary
Sweet Spreads is the leading value category, accounting for two-thirds of the Syrups and Spreads market in 2015. Molasses, which is the smallest value category, is forecast to register the fastest growth during 2015-2020. Turkey is a largely urbanized country with urbanization increasing at a rate of 1.97% per annum. Urban dwellers in the country lead very busy lifestyles and therefore the demand for Syrups and Spreads products packaged in convenient formats that enable on-the-go consumption, will be high.

Key Findings
-The Turkish Syrups and Spreads market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

-Among all the Syrups and Spreads categories, the Molasses category will register the fastest growth at a CAGR of 4.5% during 2015-2020.

-Value and On-The -Go are the major trends that are driving the Turkish Syrups and Spreads market.

-Demand for locally-made products will increase in the Turkish Syrups and Spreads market.

-Hypermarkets and Supermarkets is the leading distribution channel in the Turkish Syrups and Spreads market.

-Jar is the most commonly used container type in the Syrups and Spreads market in Turkey.

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, flexible packaging and others; container data for: Jar, Bottle, Tube, Bag/Sachet and others

-Consumer level trends: Top four consumer trends, which influence Syrups and Spreads products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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