Food & Beverages

Consumer and Market Insights: Syrups and Spreads Market in Romania

  • CAN420798
  • 79 Pages
  • February 2016
  • Food & Beverages
Summary
Romania has a large base of middle age population between 30-60 years of age in 2015. Growing employment rates and urbanization in this segment of the population is leading to time scarcity, thereby encouraging the time-poor Romanians to buy Syrups and Spreads products in convenient packs that enable out-of-home consumption. Jams, Jellies and Preserves is the leading value category in the Romanian Syrups and Spreads market.

Key Findings
-Of the five categories analyzed, Jams, Jellies and Preserves will be the largest as well as fastest growing value category, registering a CAGR of 5.9% during 2015-2020

-Older Consumers accounts for more than one-fourth of Syrups consumption

-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Syrups and Spreads distribution

-Tub is forecast to register the fastest growth at a CAGR of 4.3% during 2015-2020

-The Syrups and Spreads market in the country is led by market players such as Chipita S.A. and Contec Foods

-Product Specificity and Fresh, Natural and Pure are the major trends that are driving growth for Syrups and Spreads products consumption

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2015-2020

-Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

-Consumer level trends: Top four consumer trends which influence Spirits consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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