Consumer Goods

Consumer and Market Insights: Suncare in Egypt

  • CAN530292
  • 39 Pages
  • February 2016
  • Consumer Goods
Summary
Large consumer population and growing GDP per capita will drive demand for Suncare products in Egypt. The market will register high growth, led by the Sun Protection category in both value and volume terms during 2015-2020.

Key Findings
-Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 7.7% during 2015-2020

-Convenience Stores is the leading distribution channel accounting for nearly half of the overall Suncare distribution in Egypt

-The use of Tube is forecast to register fastest growth among container types during 2015-2020

-Beiersdorf AG and Energizer Holdings, Inc. are the market leaders in the Egyptian Suncare market

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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