Food & Beverages

Consumer and Market Insights: Spirits Market in Venezuela

  • CAN330842
  • 49 Pages
  • August 2015
  • Food & Beverages
Summary
Venezuela's Spirits market is forecast to register positive growth in both value and volume terms during 2014-2019. The Rum category has the largest volume share in the Venezuelan Spirits market while Cream Liqueurs is the largest value segment in the Liqueurs category. Scotch Whiskey, the largest segment by value in the Whiskey category, will lose market share during 2014-2019. Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Venezuelan Spirits market.

Key Findings
- The Rum category is forecast to register the fastest growth in value terms during 2014-2019.

- Raki is the largest value segment within the Specialty Spirits category.

- On-trade is the leading distribution channel in the Gin and Genever category.

- Glass is the most preferred packaging material used in the Spirits market in volume terms in 2014.

- Jose Cuervo is the leading brand in the Tequila and Mezcal category.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat - Processed, Frozen Meat, Cooked Meats - Packaged, Cooked Meats - Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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