The Spirits market in Italy will grow at a marginally higher rate during 2015-2019 than 2010-2015. Specialty Spirits category has the largest volume share in Italys Spirits market. The Vodka category will gain maximum market share in value terms during 2015-2019. Screw Top is the preferred closure type in Italys Spirits market.
The Tequila and Mezcal category is forecast to register the fastest growth in value terms during 2015-2019.
The Flavoured Vodka segment will gain market share in the Vodka category during 2015-2019.
Hypermarkets and Supermarkets is the leading distribution channel for Brandy and Rum categories.
Vecchia Romagna, Stock 84 and Fundador are the leading brands in the Brandy category.
Canadeans Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning