Food & Beverages

Consumer and Market Insights: Spirits Market in Hong Kong

  • CAN330834
  • 51 Pages
  • August 2015
  • Food & Beverages
Summary
Hong Kong's Spirits is high growth market led by the Specialty Spirits both in value and volume terms. The Whiskey will be the fastest growing category by value during 2014-2019. On-trade distribution accounts for majority share in Hong's Kong's Spirits market.

Key Findings
- The Spirits market in Hong Kong will record high growth in value terms during 2014-2019.

- Of the eight categories analyzed, Gin and Genever will be the fastest growth category, registering a CAGR of 6.8% during 2009-2019.

- The Whiskey category will gain market share during 2014-2019

- Spirits market in Hong Kong accounted for nearly one fourth of the overall wine and spirits sector during 2011-2014

- Hong Kong's Spirits market is highly competitive with many brands competing across categories. Few of the leading market players are Diageo Plc, Pagoda and Pernod Ricard S.A.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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