Food & Beverages

Consumer and Market Insights: Spirits in Finland

  • CAN689539
  • 56 Pages
  • September 2016
  • Food & Beverages
Summary
The Spirits market in Finland is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. Finland's Spirits market is led by the Vodka category in volume as well as in value terms. The Rum category is forecast to register the fastest growth in volume terms during 2015-2020. Diageo Plc is the leading player in Spirits market in the country.

Key Findings
-The Rum category is forecast to register the fastest volume growth during 2015-2020.

-The Vodka category is the largest value category in Finland's Spirits market.

-Food and Drinks Specialists is the leading distribution channel in Finland's Wine and Spirits market.

-Gordon's is the leading brand in the Gin and Genever category.

-The Dark Rum segment is expected to gain share growth within the Rum category.

-Screw Top is the commonly used closure type in Finland's Spirits market.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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