Food & Beverages

Consumer and Market Insights: Soup Market in Thailand

  • CAN326143
  • 45 Pages
  • August 2015
  • Food & Beverages
Summary
Thailand's Soup market is forecast to register high growth in both value and volume terms during 2014-2019. The Ambient soup category has the largest volume share while Dried Soup (mixes) category is the largest category by value and is also forecast to register fastest growth during 2014-2019. Hypermarkets and supermarkets is the leading retailers in Thailand's soup market and will also register fastest growth at a CAGR of 7.3% during 2011-2014.

Key Findings
- Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer package goods in Thailand

- Thailand's Soup market is forecast to grow at a marginally higher rate in value terms during 2014-2019 compared to 2009-2014

- The Ambient Soup category has the largest volume share in Thailand's Soup market

- Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Soup market

- Flexible Packaging is the most used packaging material in the Soup market in Thailand

Synopsis
The report on the Soup sector in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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