Food & Beverages

Consumer and Market Insights: Soup Market in Portugal

  • CAN326135
  • 47 Pages
  • August 2015
  • Food & Beverages
Summary
The Portuguese Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 when compared to 2009-2014. The Dried Soup (mixes) is the largest category, while the Frozen Soup category is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings
- The Portuguese Soup market is forecast to grow at a marginally higher CAGR in value and volume terms during 2014-2019 compared to 2009-2014

- The Dried Soup(mixes) category was the largest category in 2014, while the Frozen Soup category is forecast to register fastest growth during 2014-2019

- Portugal Soup market is dominated by international players such as H. J. Heinz Company, Unilever PLC , Nestle S.A.,

- Flexible Packaging dominates the market with 75.9% share, emphasizing the growth in the packaged Soup products

- Hypermarkets and Supermarkets was the leading distribution channel for Soup products and accounted for 68.2% distribution share in 2014

Synopsis
The report on the Soup sector in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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