Food & Beverages

Consumer and Market Insights: Soup Market in Malaysia

  • CAN326127
  • 46 Pages
  • August 2015
  • Food & Beverages
Summary
The Malaysian Soup market is limited by low consumption and will witness slow growth during 2014-2019. The Ambient Soup is the largest category while the Dried Soup (mixes) category is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings
- A young, urban population with rising disposable income will drive growth in the Soup market in Malaysia

- The Malaysian Soup market is forecast register similar value growth and is expected to register marginal growth in volume terms during 2014-2019

- The Ambient Soup category was the largest category in 2014 and Dried Soup(mixes) is forecast to register growth during 2014-2019

- The Malaysian Soup market is dominated by international players such as Campbell Soup Company, Unilever PLC and Nestle S.A.

- The use of Box Outers in the Malaysian Soup market is forecast to grow at a CAGR of 1.2% during 2014-2019

- Hypermarkets and Supermarkets was the leading distribution channel for Soup products and accounted for 82.3% distribution share in 2014

Synopsis
The report on the Soup sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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