Food & Beverages

Consumer and Market Insights: Soup Market in Denmark

  • CAN326118
  • 47 Pages
  • August 2015
  • Food & Beverages
Summary
The Soup market in Denmark is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Frozen Soup is the leading category while the Ambient Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in the Danish Soup market.

Key Findings
- The Danish Soup market is forecast to register higher growth at a CAGR of 2.7% during 2014-2019 compared to a growth registered at a CAGR of 2.5% during 2009-2014

- Frozen Soup is the leading category while the Ambient Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019

- Flexible Packaging is the most used packaging material and accounted for 55.1% share in the Danish Soup market

- Private label registered growth at a CAGR of 3.1% during 2011-2014 whereas branded products registered growth at a CAGR of 2.5%.

- Hypermarkets and Supermarkets is the leading distribution channel in the Danish Soup market

Synopsis
The report on the Soup market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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