Food & Beverages

Consumer and Market Insights: Soup Market in Australia

  • CAN326110
  • 46 Pages
  • August 2015
  • Food & Beverages
Summary
Rising household disposable income will fuels the growth in consumer goods market in Australia. The Dried Soup (mixes) leads the Australian Soup market, while the UHT Soup category is forecast to register fastest growth in value terms during 2014-2019. Hypermarkets and Supermarkets with a dominant share is the leading distribution channel in the Australian Soup market.

Key Findings
- Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest value category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 3.9% during 2014-2019

- The Australian Soup market is competitive, led by market players like Campbell Soup Company, H. J. Heinz Company, Unilever PLC and Nestle S.A. with a combined average market share of 41.9% in 2014

- Hypermarkets and Supermarkets with 75.8% share in distribution of Soup products holds a dominant position among all distribution channels

- Bag/Sachet will gain market share over Can-Food containers during 2014-2019 in the Australian Soup market, due to rising demand in Dried Soup (mixes) products

Synopsis
The report on the Soup market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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