Food & Beverages

Consumer and Market Insights: Savory Snacks in Mexico

  • CAN656555
  • 116 Pages
  • June 2016
  • Food & Beverages
Summary
The Savory Snacks market in Mexico is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015, driven by an improving economy and a large young working population. Processed Snacks is the leading value category and Pretzels is forecast to register the fastest growth during 2015-2020. Savory Snacks consumption among Mexicans is mainly influenced by the Novel and Experiential and the Widening Inequality consumer trends.

Key Findings
-The Savory Snacks market in Mexico will register marginally higher growth in value terms during 2015-2020.

- The Mexican consumers are opting for value for money products in the Savory Snacks market.

-The Processed Snacks category has the highest volume share in the overall Savory Snacks market.

-Smaller to mid size pack sizes are mostly preferred in Savory Snacks driven by lower income consumers

-Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in Mexico's Savory Snacks market.

-Sabritas is the leading brand in the Potato Chips category, in both value and volume terms.

-Flexible Packaging is the most commonly used packaging material in the Mexican Savory Snacks market.

Synopsis
Canadean's Consumer and Market Insights report on the Savory Snacks market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and Glass; container data for: Bag/Sachet, Pouch, Can- Composite, Tub, Jar and others.

-Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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