Food & Beverages

Consumer and Market Insights: Savory and Deli Foods Market in Greece

  • CAN314842
  • 52 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Savory and Deli Foods Market in Greece report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The current economic crisis in Greece continues to affect the consumer goods market in the country

- Greece's Savory and Deli Foods market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

- Prepared Salads has the largest volume share in Greece's Savory and Deli market

- Hypermarkets and Supermarkets is the leading distribution channel in Greece's food market

- Rigid Plastics is the most commonly used packaging material in the Savory and Deli Foods market.

- Prize Off is the preferred closure type in Greece's Savory and Deli Foods market

Synopsis
The report on Savory and Deli Foods sector in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies and Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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