Food & Beverages

Consumer and Market Insights: Savory and Deli Foods Market in Egypt

  • CAN314841
  • 54 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Savory and Deli Foods Market in Egypt report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Economic growth and high proportion of young population is driving the demand of packaged goods in Egypt

- Of the seven savory and deli foods categories analyzed, Prepared Salads is the largest category and Pre- Packaged Sandwiches is the fastest growing category, registering a CAGR of 5.0% during 2014-2019

- Private Label has considerable market penetration of 47.8% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

- Flexible Packaging, which accounted for 86.6% is the most commonly used packaging material in Egyptian Savory and Deli market

Synopsis
The report on the Savory and Deli Foods sector in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies and Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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