Food & Beverages

Consumer and Market Insights: Savory and Deli Foods Market in Austria

  • CAN314801
  • 53 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Savory and Deli Foods Market in Austria report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Rising GDP per capita and low inflation rate will create demand for consumer packaged goods in the Austrian market

- Of the seven categories analyzed, Fermented Meats will remain the fastest growth category, registering a CAGR of 2.6% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Savory and Deli Food market accounting for46.4% of distribution.

- The use of Tray container for packaging Savory and Deli is forecast to grow at a CAGR of 1.6% during 2014-2019

- Private label has considerable market penetration of 12.5% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Synopsis
The report on the Savory and Deli sector in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Savory Baked Goods, Cured Meats, Fermented Meats, Pates, Pre-Packed Sandwiches, Prepared Salads and Pies and Savory Appetisers, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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