Food & Beverages

Consumer and Market Insights: Prepared Meals Market in Romania

  • CAN308664
  • 55 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Prepared Meals Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Romanian GDP growth revived during 2009-2014 as a result of structural measures and sound macro-economic policies. Rise in GDP per capita would increase opportunities for packaged goods market. Prepared Meals consumption in Romania is forecast to register growth at a CAGR of 7.5% during 2014-2019.

- Ready Meals with a 66.8% market share volume was the largest segment in the Prepared Meals category in 2014 and is forecast to grow at a CAGR of 7.5% during 2014-2019.

- Bag/Sachet, the most commonly used container type accounted for 30.9% of the market share in 2014., followed by Tub container type.

- The Romanian Prepared Meals market is competitive and a few of the players present are Contec Foods, Unilever PLC, Dr August Oetker KG, Mandy Co, SC Scandia Food S.R.L

- The growing number of employed women and their increasingly busy lifestyles has spurred the demand for Prepared Meals in recent years. For a work-life balance, many consumers resort to Prepared Meals so they can spend more time on other more favorable activities

- The internet penetration rate in Romania is increasing along with mobile internet usage. This has encouraged manufacturers to use digital social media platform to improve their reach among Romanian consumers. Prepared Meals companies such as Mandy, have dedicated Facebook and Twitter accounts to promote products by engaging consumers in conversations and posting interactive content such as links to their product commercials, and use of hash tags.

Synopsis
The report on the Prepared Meals sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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