Food & Beverages

Consumer and Market Insights: Prepared Meals in Portugal

  • CAN783101
  • 53 Pages
  • October 2016
  • Food & Beverages
Summary
Portugal witnessed positive economic growth during 2013-2015. Improving domestic demand will help stimulate growth in the country's Consumer Packaged Goods market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. Rigid Plastics is the most commonly used packaging material in Portugal's Prepared Meals market. General Mills, Inc. is the leading player in the market.

Key Findings
- The Prepared Meals market in Portugal is forecast to grow at a CAGR of 2.4% in value terms during 2015-2020

- The Meal Kits category is forecast to register fastest value growth among all categories during 2015-2020

- Private label products in the Pizza category registered faster growth compared to the Ready Meals category during 2012-2015

- Rigid Plastics is the most commonly used packaging materials in Portugal's Prepared Meals market


Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging and Rigid Metal; container data for: Tray, Bag/Sachet, Tub, Film and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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