Food & Beverages

Consumer and Market Insights: Prepared Meals Market in Poland

  • CAN308663
  • 56 Pages
  • July 2015
  • Food & Beverages
Summary
The Consumer and Market Insights: Prepared Meals Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Polish Prepared Meals market is forecast to grow at high CAGR of 6.1% owing to strong domestic demand and launch of innovative variants of Prepared Meal products

- Of the three prepared meals categories analyzed, Ready Meals will remain the largest as well as fastest growth category, registering a CAGR of 5.6% during 2014-2019

- The Polish Prepared Meals market is highly competitive and is led by international companies such as Dr. August Oetker KG and H.J. Heinz Company and few domestic players such as Virtu S.P. and Pamapol S.A.

- The use of Box outers for packaging Prepared Meals is forecast to grow at a high CAGR of 5.2% during 2014-2019, due to the convenience offered in packaging the Prepared Meal products

- Prepared Meal products targeted at kids will have better growth opportunity supported by the increasing busy lives of working couples and single parents

- Lack of time for scratch-cooking due to increasing busy lives, and the desire to experience new cuisines are the most influential factors contributing to Prepared Meals market growth

Synopsis
The report on the Prepared Meals sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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