Food & Beverages

Consumer and Market Insights Prepared Meals in Greece

  • CAN810105
  • 54 Pages
  • October 2016
  • Food & Beverages
Summary
The Prepared Meals market in Greece is led by the Ready Meals category which is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets is the leading channel for the distribution of Prepared Meals products in the country. Flexible Packaging is the commonly used packaging material in the Greek Prepared Meals market. Nestle S.A. and P.G. Nikas S.A. are the leading companies in the Greek Prepared Meals market.

Key Findings
- Across the three categories analyzed, Ready Meals is forecast to register the fastest value growth at a CAGR of 4.2% during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Greek Prepared Meals market.

- The Pizza category accounts for highest private label penetration in the Greek Prepared Meals market.

- The use of Tray containers is forecast to register fastest growth among container types during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands brands.

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Plastics, Rigid Metal; container data for: Film, Tray, Bag/Sachet and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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