Food & Beverages

Consumer and Market Insights: Prepared Meals Market in Egypt

  • CAN162245
  • 37 Pages
  • November 2014
  • Food & Beverages
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Egyptian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings
The Prepared Meals market in Egypt offers moderate growth prospects for manufacturers to introduce new products in the market.

Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers preference for convenient meal options amidst growing busy lives.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Tub made up of Rigid Plastics is the most preferred container type in the Egyptian Prepared Meals market.

Synopsis
This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Egypt and allows for the identification of key growth opportunities across major Prepared Meals categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Prepared Meals market in Egypt.

ReasonsToBuy
This overview of the consumer and market dynamics of the Egyptian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.
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