Consumer Goods

Consumer and Market Insights: Personal Hygiene Market in South Korea

  • CAN420734
  • 74 Pages
  • February 2016
  • Consumer Goods
Summary
Soap Bars occupy a majority share in the South Korean Personal Hygiene market and are expected to further gain market share. As South Korea ranks among the richest nations in South East Asia, the disposable income of the population is high. This will encourage consumers to opt for premium products. The country is also ranked amongst the top three countries in terms of number of annual hours worked, leading to an increased demand for Personal Hygiene products that help consumers to fasten their morning rush.

Key Findings
-The Personal Hygiene market in South Korea will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

-Majority of Anti-Perspirants and Deodorants products were consumed by the female population in South Korea.

-Soap is the leading value category and is also forecast to represent fastest growth at CAGR of 6.3% during 2015-2020

-Hypermarkets and Supermarkets occupies more than half of the market share in Anti-Perspirants and Deodorants category.

-Time Scarcity, Fresh, Natural and Pure are the major trends in South Korean Personal Hygiene market.

-Innovative packaging is attracting the consumers of South Korea.

-Dispenser closure is forecast to register fastest growth at a high CAGR of 7.7% during 2015-2020 in the Personal Hygiene market in South Korea.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper and board, flexible packaging, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Wrapper, Tube, Aerosol and others.

- Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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