Consumer Goods

Consumer and Market Insights: Personal Hygiene Market in Singapore

  • CAN420728
  • 51 Pages
  • February 2016
  • Consumer Goods
Summary
The Personal Hygiene market in Singapore is forecast to register higher growth in value terms during 2015-2020 in comparison to 2010-2015. Bath and Shower Products is the leading value category. Dove, Lux and Dettol are the leading brands in Singapore's Personal Hygiene market.

Key Findings
-The Soap category has the highest volume share in the overall Personal Hygiene market

-Body Spray is the largest segment within the Anti-Perspirants and Deodorants category

-The Sticks and Solids segment is expected to gain market share within the Anti-Perspirants and Deodorants category

-Paper and Board is the most commonly used packaging material in the Personal Hygiene market accounting for 37.5% of the market in 2015

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
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